Toaster Corporation Case Study


ModelRangeDescriptionH (mm)W (mm)D (mm)PowerFuel
LT4XCatering ToastersSlot toaster four slot2403602202.3 kWelectric

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Unique scissor lifting mechanism helps avoid jammingExtra deep toasting slots to accommodate larger slices of breadSelect fewer slots in periods of low demand for energy efficiencyHigh quality components and accurate timer control for reliabilityRemovable crumb tray makes cleaning quick and easy

Catering Toasters

A range of high output toasters including four and six slot models and a high capacity conveyor toaster.

Lincat slot toasters feature powerful elements and extra deep slots. A unique scissor-lift mechanism helps prevent toast from jamming. Our conveyor toaster delivers high output and also features adjustable heat and conveyor speed controls to regulate browning levels.

Visit Catering Toasters range

When it comes to social media, there are a ton of different things that you can measure.  In fact, if you get consumed by the numbers, you could easily spend more time measuring your social media and less time actually being social.  The following are different metrics that can be measured when it comes to social media and tools you can use to gather them.

Social Engagement Metrics

The most obvious and easiest to measure metrics when it comes to social media is social engagement metrics.  These metrics can be important as they are almost always publicly accessible which means your competitors, corporation, and customers will know about them.  Here are just a few of the top ones that come to mind.

  • Fans & Followers - These are the number of people that become a fan of, follow, or like your brand on various social networks.  Keeping track of your number of fans & followers can be important as it shows whether your current social media campaign is making a difference in building a strong audience for your brand.  Sites like TwitterCounter (as shown above) will allow you to see your follower history over three months.  To see your new likes on Facebook, you can just go to your Facebook Insights.  For pages that are not yours, you can go to their About information and use the dropdown to select Likes to see the trend of New Likes for the page and the people interacting with it for the last 30 days.
  • Influence - It’s hard to determine your actual influence over your audience, but networks like Klout try.  They measure your social networks (typically just Twitter unless you connect additional social networks) to see how often you are active, how often people interact with you , and what you talk about.  They also allow others to rate you on topics you are knowledgeable by giving you +K’s.  Then they compile all of this information into a score from 0 to 100.  The nice thing about Klout is checking out who has voted you influential about particular topics and make sure those topics align with your social media goals.  Ie., if you want to be influential about social media and Klout thinks you’re influential about Thor’s Hammer, then you probably talk more about Thor’s Hammer than social media - something that will need to be rectified.
  • Engagement - Engagement is another thing that can lead you down a rabbit hole when it comes to analysis.  Sites like TweetReach will allow you to see your most retweeted tweets, number of estimated impressions made by your tweets, number of mentions, and other statistics for the last 50 tweets you send.  If you want engagement stats for your Facebook page, your best bet will always be Facebook insights which will allow you to see stats about individual status updates and how well they performed with your audience and beyond.

Social Metrics that Relate to the Bottom Line

We’ve all heard about the ROI of social media and how hard it can be to determine.  The truth is, with the right tools and setup, some ROI can be calculated - not to a precise amount, but at least to a relative figure.  The tools you will need are specific pages on your website for confirmations and Google Analytics.

Depending on how familiar you are with Google Analytics and the pages you have available on your website, this could be a relatively easy thing to set up.  It involves setting up goals in Google Analytics - goals that are achieved when someone arrives on a specific page of your website.  For example, if you sell a product on your website through a shopping cart, there is probably a common page that everyone who purchases will receive at the end of their checkout. If your goal is lead generation by capturing email addresses, there is probably a common confirmation page for anyone who submits their information.  If your is the submission of a contact form, there is probably a thank you page that the submitter receives to confirm their message went through and thank them for their communication.

Take these page URLs to your Google Analytics, go to your Admin panel, and click on Goals.  Then choose a goal position and set up a URL destination goal that says goals are achieved when a user reaches that page.

Once goals are set up on your website’s Google Analytics, you can view your website’s traffic sources and see which ones lead to goal conversions.  

If you notice that Facebook traffic leads to more goal conversions, you will want to focus more of your social efforts on that network or, alternatively, see if you can build the same time of audience and engagement on other networks. As you can see, this is a great way to measure ROI!

Some parts of ROI that are harder to measure (but should be considered) are the decreased costs for departments using social media.  For example, if your Twitter accounts handle customer service requests, how much less time does it take your customer service representatives to deal with a problem on Twitter vs. on the phone?  And how much less does your marketing department have to spend on printed marketing materials now that they are focusing on social media marketing?

Social Metrics from SocialToaster

With all that talk about metrics, you may be wondering just what social metrics SocialToaster has to offer.  When it comes to engagement metrics, SocialToaster can show you the most influential ambassadors in your program that send the most traffic to your website.

SocialToaster can also help you measure bottom line goals from your social media marketing efforts from referral to lead generation to conversion.

You can learn more about the real-time marketing reports SocialToaster has to offer by scheduling a demo today!

What social media metrics do you find the most important for your business and how do you measure them? 


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