Shampoo Ads Analysis Essay

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Pantene Advertisement Analysis
The advertisement, which was done by “Pantene Philippines”, is basically promoting double standards in the world in reference to men and woman and how it is still a factor in this day and age. The advertisement was released, November 9, 2013. The video, shows pathos through its examples of how exactly there is a double standard between men and woman, while still making their “product” (shampoo) relevant as well. The advertisement does all this in an effort to bring awareness to the fact that double standards still do exist and not only do they exist, it’s used as a tool to downplay women as a whole. With the effort of bringing awareness to the double standard, they also encourage women to “shine” through it all and remain strong; just like their shampoo would do to your hair if you were to use it; keep it “strong” and “shiny”. Pantene Pro-V advertisement is ineffective because it wants men and women to step outside of labels and stereotypes, but all it does is put women right back into them.
Advertisement Summary
The advertisement is like a comparison of men and women. The actors were white women and men in city type environment just going about everyday life in normal situations then boom the action sort of starts. With the song “Mad World by Alex Parks” playing in the background makes it more emotional than the commercial is. The whole commercial is sort of upbeat bright colors, happy and smiling actors, with nice weather following them around, but in some scenes there is some dramatic lighting. Introducing a man and woman that will change in a couple situations throughout the commercial. Going from a man in a nice black suit displaying the word “Boss” then to a woman in a dress saying “Bossy”. The next scene is in political setting saying “Pushy” for the female giving a speech and “Persuasive” for the male speaker. To go on there’s two teens studying for the male its “Determined” and for then female it’s “Selfish”. While the...

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