Supply Chain Management Harvard Case Study

Primary Interest

David F. Drake

Assistant Professor of Business Administration (Leave of Absence)



Janice H. Hammond

Jesse Philips Professor of Manufacturing
Senior Associate Dean for Culture and Community


Ananth Raman

UPS Foundation Professor of Business Logistics
Chair, OPM



Secondary Interest



V.G. Narayanan

Thomas D. Casserly, Jr. Professor of Business Administration
Chair, MBA Elective Curriculum


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Case | HBS Case Collection | April 2006

Big Bazaar

by Ananth Raman and Laura Winig


Describes a high-growth Indian retailer, Pantaloon Retail (India) Ltd., and two of the company's formats--Big Bazaar and Food Bazaar. Challenges students to debate the company's concept, its strategic decision on how quickly it would like to grow, and some key decisions on its supply chain. At the time of the case (2006), small "mom-and-pop" stores still dominated Indian retailing, but that was changing rapidly because of the entry of "organized" retailers such as Pantaloon. Pantaloon's management faced some exciting opportunities as well as some potential competition from global retailers that were planning to enter the Indian market and large Indian business houses that were planning to establish retailing businesses.

Keywords: Business Units; Transformation; Growth and Development Strategy; Emerging Markets; Market Entry and Exit; Supply Chain Management; Competition; Corporate Strategy; Retail Industry; India;


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